About me
Matt Farnham
A simple three‑question framework—what has changed, why it changed, and how people should act—helps internal communication turn change announcements into clear, behavior‑focused messages that reduce uncertainty, increase engagement, and improve adoption of new processes.
Matt Farnham
Banking has become Australia's fourth most trusted industry, rising significantly in brand trust, while other sectors struggle. Marketers should focus on building trust through genuine customer stories, practical tools, and clear communication. Challenger banks like Heartland can foster deeper loyalty by addressing older Australians' specific financial needs and engaging in meaningful conversations. This shift in trust presents an opportunity to simplify customer journeys and enhance engagement through education and authenticity.
Matt Farnham
Big Brother 2025 achieved significant viewership and streaming growth, particularly among younger audiences, highlighting the importance of transparency, short content formats, and audience engagement in modern media. Marketers should focus on authentic, behind-the-scenes content, create shareable micro-moments, and view audiences as co-creators to drive future strategies centered on streaming and community involvement.
Matt Farnham
A marketing leader created a 12-month career roadmap using ChatGPT, focusing on cementing their position, expanding skills in PR and media, building a personal brand, exploring entrepreneurial ideas, and preparing for future roles. The plan is structured by quarters, emphasizing visibility, launching initiatives, scaling efforts, and reflecting on progress, all aimed at intentional growth rather than just increased hustle.
Matt Farnham
Agencies need to improve transparency in their proposals to build trust and secure business. Key aspects include clear pricing, specific deliverables, and understanding client goals. Agencies should avoid vague promises, demonstrate curiosity about client constraints, and foster a partnership mindset to enhance collaboration and communication, ultimately making their services feel like a valuable investment rather than a gamble.
Matt Farnham
Meta's new 'Core Restrictions' for financial services advertisers on Facebook and Instagram in Australia categorize these businesses as high-risk, limiting data collection and audience targeting. While aimed at reducing scams, these restrictions harm legitimate businesses by decreasing ad performance and complicating fraud detection. A better approach would involve enhanced vetting and exemptions for licensed businesses. Marketers are encouraged to adapt by using custom events for tracking and advocate for a more balanced strategy from Meta that differentiates between compliant businesses and scammers.
Matt Farnham
The MOVE Bank marketing team attended Content Summit Australia, gaining insights on effective brand storytelling, the importance of consistency, and engaging with customers directly. Key takeaways include using layered storytelling, prioritizing clear messaging, and leveraging data that resonates with local audiences. The team plans to implement "coffee and chat" sessions for feedback and utilize an "Impact vs. Effort Matrix" to focus on meaningful results. Excitement surrounds testing new ideas to enhance MOVE Bank's narrative and connect with members more effectively.
Matt Farnham
As a marketing leader in a small team, balancing strategy and execution is crucial. Key lessons include setting clear strategic priorities, knowing when to step in or step back, empowering team members, prioritizing tasks effectively, and staying hands-on without micromanaging. Engaging with both high-level strategy and daily execution fosters a collaborative culture and drives impactful results.
Matt Farnham
The 4 Disciplines of Execution framework helps marketing teams enhance focus and efficiency by concentrating on a few Wildly Important Goals (WIGs), acting on lead measures instead of lag measures, maintaining a visible scoreboard for tracking progress, and establishing regular accountability check-ins. This structured approach aims to improve execution and achieve measurable success in a competitive marketing landscape.
Matt Farnham
The CMO Summit highlighted the importance of brand identity and emotional connection, emphasizing that branding goes beyond visuals to create a cohesive experience. Cross-department collaboration is essential for success, as brand awareness drives long-term sales. In a landscape of short attention spans, storytelling and authentic content are crucial for engagement. Data-driven strategies combined with human connection are vital for impactful marketing, with a focus on continuous learning to bridge the gap between strategy and execution.
Matt Farnham
The potential US TikTok ban presents a significant opportunity for non-US creators to fill the content void left by American users. Creators worldwide should adapt their strategies to resonate with a global audience, identify content niches previously dominated by US creators, and bring their unique perspectives to the platform. This situation encourages building a brand and establishing a presence, regardless of the future of the ban. Ultimately, it marks the beginning of a new era for global creators on TikTok.
Matt Farnham