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Mi3 profiles two Australian Marketing Institute Excellence Awards emerging leaders: ANZ’s Alice Callaghan and MOVE Bank’s Matthew Farnham. It covers Farnham’s path into marketing, their leadership approach in a small mutual bank team, and the growing importance of data, commercial thinking and education-focused messaging in financial services.
Quotes mentioning Matt Farnham
- “The appeal was the practical side of it, and the commonsense approach; it's not rocket science. I was working full time and studying full time, and that was hectic, but knew there's a light at the end of that tunnel and knew I wanted to do this,”
- “Marketing is fun and it's interesting. You get this sense of achievement, but you also don't have to be out for yourself. If you're a salesperson, you're a hunt and gather person. In marketing, you get the team, and you get to win as a team. And if you win, the whole organisation wins.”
- “The way I explain it to my team is: We're getting rewarded on the whole thing coming together, and your piece of it coming in. There's no ego, we have to win together.”
- “There's definitely a certain set of skills required in marketing and he knows that,”
- “He's got enough marketing knowledge to ask the right questions and then listen to what I'm saying and why I'm saying it. I feel very heard.”
- “The video we’re filming is not just being filmed because we think it'll be fun. There's a whole theory and strategy, and data behind why we're filming this video, why we're saying those things,”
- “For example, I’m doing a monthly update to the entire staff outlining all the things we did, here's why we did them, here's what that got us, and also here are some things we're thinking about.”
- “One of the things we do is talk a lot about our offset product. If you've got the offset, are you using it effectively, and are you saving you money? There's a lot of education to do. We want your loan with us, but we also don’t want you to pay more than you have,”
- “That’s a really important piece for me, because I’ve grown up in banking. I’ve constantly been shocked at what my friends don’t know about banking and what they don’t know about budgeting and that sort of stuff.”