I’ve contributed commentary, interviews, and marketing insights across podcasts, industry publications, and media discussions focused on brand, trust, customer engagement, and modern marketing strategy.
Much of my work explores how brands build relevance and long-term loyalty in highly competitive, regulated industries—particularly financial services.
Topics I regularly speak and write about:
- Marketing in regulated industries
- Brand trust and customer loyalty
- Emotional recall and attention in advertising
- Customer-owned banking and challenger-brand strategy
- The intersection of creativity, data and commercial outcomes
- Customer experience and behavioural marketing
- Media consumption trends and changing audience behaviours
This page brings together selected interviews, podcast appearances, campaign coverage, and industry commentary.
How challenger banks turn brand positioning into platforms that drive equity release uptake—paired with timely rate strategies.
Driving commercial outcomes from challenger positioning—exec insights on aligning marketing with sales and service.
Unifying brand, digital, and customer care for end-to-end growth—lessons from a new exec role in specialty banking.
Strategies for prioritising retention over acquisition in banking—real results from loyalty-first campaigns amid market shifts.
Learn how targeted campaigns and journey optimisation beat big banks on NPS—key tactics for challenger brands driving loyalty.
Marketing Manager at Move Bank and a past winner, Matt Farnham, said: "Participating in the AMI Awards provided a platform to reflect on our achievements and the impact of our marketing strategies. The recognition has inspired our team to push boundaries.
Gympie Today article covering Matt Farnham being honored for marketing excellence.
Emerging leaders share tips on member-focused innovation and "leaning in" to stand out in competitive markets like banking.
Mi3 covers AMI Excellence Awards where you (MOVE Bank) won Future Leader of the Year, plus CPM recognition amid banking peers.
Rail Express spotlights MOVE Bank's focus on member support, financial literacy, and community initiatives in transport/logistics.