Marketing where trust matters most
Matt Farnham is an award-winning marketing leader specialising in brand, growth and customer engagement in regulated and high-consideration categories.
He is the Head of Marketing & Engagement at Heartland Bank Australia and the 2024 AMI Future Leader of the Year. He specialises in marketing where trust matters most, with experience across banking, financial services, brand transformation, customer engagement and commercial growth.
Matt’s work focuses on how brands build trust, create memory and influence customer behaviour in regulated and high-consideration categories. He writes about trust-led marketing, AI search, positive emotion in financial services, challenger brand growth and the role of memory in brand decision-making.
He is available for podcasts, panels, interviews, conference sessions and media commentary on marketing, brand strategy, customer behaviour and growth in financial services and other trust-led sectors.
Speaking topics
- The Trust-Memory Framework
- Marketing where trust matters most
- Making financial services marketing more memorable, positive and effective
Previous media and commentary
Matt has been featured and quoted in marketing and business media on topics including banking growth, customer loyalty, challenger brand strategy and trust-led marketing.
Previous coverage and appearances include:
For event organisers and media
Matt is available for:
- Podcast interviews
- Panel discussions
- Conference presentations
- Webinar sessions
- Media commentary
- Expert quotes
- Moderated discussions
He can speak to marketing, brand, customer engagement, financial services, regulated industries, AI search, earned media and trust-led growth.
Contact
For speaking, podcast, media or commentary enquiries, please get in touch.