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Article summary
Heartland Bank Australia promoted Matt Farnham to the newly created Head of Marketing & Engagement role, unifying brand, digital performance and engagement. The role covers marketing, inbound customer care/contact centre, lead generation and new enquiries, with a focus on end-to-end engagement, campaign performance and lifecycle improvements.
Quotes mentioning Matt Farnham
- "Marketing and engagement are key to helping our customers live a more comfortable life. This approach supports Heartland Bank’s focus on specialty banking products tailored to unique customer needs."