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Article summary
Heartland Bank appointed Matt Farnham to the newly created role of Head of Marketing & Engagement, bringing together brand, digital performance and engagement. The role expands responsibility across marketing, inbound customer care/contact centre, leads and enquiries, campaign performance and lifecycle/journey improvements, with an emphasis on translating Heartland’s challenger positioning into measurable customer outcomes. The article notes the role is based in Melbourne and that Farnham reports to Medina Cicak (Chief Commercial Officer).
Quotes mentioning Matt Farnham
- “I am pleased to announce my appointment to the newly created head of marketing and engagement at Heartland Bank Australia,”
- “In this 12-month role, I will focus on marketing and customer engagement, which are essential for helping our customers lead more comfortable lives. This aligns with Heartland Bank’s commitment to specialty banking products that cater to unique needs. I will be connecting brand, digital performance, and journey design end-to-end, ensuring that the promises we make in the market are reinforced by every interaction.”
- “Based in Melbourne, I look forward to collaborating across the business to drive measurable growth, retention, and advocacy.”