Article summary
Mi3 reports winners from the 2024 Australian Marketing Institute Marketing Excellence Awards, including recognition across categories and a list of award recipients. The article notes Future Leader of the Year went to Move Bank marketing manager Matthew Farnham (alongside other category winners).
Quotes mentioning Matt Farnham
No direct quotes from Matt/Matthew Farnham were present in the accessible article text (it references your name as an award winner but does not include attributed quotes).
Article summary
Rail Express profiles MOVE Bank’s long-standing member-first heritage and its focus on financial wellbeing through education initiatives. It cites seminars and lunch-and-learn sessions delivered to Queensland Rail staff, and points to MOVE’s member communications (like the MOVE Life newsletter) as another way the bank supports practical budgeting and financial literacy.
Quotes mentioning Matt Farnham
- "These seminars cover several important topics, ranging from navigating the home buying process to providing tax time tips and resources,"
- "This article is particularly important as we approach the holiday season when your spending can easily get out of hand,"
- "Our budget planner, available at movebank.com.au/budgetplanner, is a useful tool for you to review your budget and determine how much disposable income you have available to spend on things such as gifts, holiday accommodation and leisure activities."
- "To read this article and more in the latest issue of MOVE Life, visit movebank.com.au/movelife."
Article summary
AMI announced new categories for the 2025 Marketing Excellence Awards, highlighting how the awards program recognises marketing impact and achievement. (Full article text couldn’t be retrieved from the provided URL due to a loading timeout.)
Quotes mentioning Matt Farnham
- “Participating in the AMI Awards provided a platform to reflect on our achievements and the impact of our marketing strategies. The recognition has inspired our team to push boundaries.”
Article summary
Heartland Bank appointed Matt Farnham to the newly created role of Head of Marketing & Engagement, bringing together brand, digital performance and engagement. The role expands responsibility across marketing, inbound customer care/contact centre, leads and enquiries, campaign performance and lifecycle/journey improvements, with an emphasis on translating Heartland’s challenger positioning into measurable customer outcomes. The article notes the role is based in Melbourne and that Farnham reports to Medina Cicak (Chief Commercial Officer).
Quotes mentioning Matt Farnham
- “I am pleased to announce my appointment to the newly created head of marketing and engagement at Heartland Bank Australia,”
- “In this 12-month role, I will focus on marketing and customer engagement, which are essential for helping our customers lead more comfortable lives. This aligns with Heartland Bank’s commitment to specialty banking products that cater to unique needs. I will be connecting brand, digital performance, and journey design end-to-end, ensuring that the promises we make in the market are reinforced by every interaction.”
- “Based in Melbourne, I look forward to collaborating across the business to drive measurable growth, retention, and advocacy.”
Article summary
MOVE Bank is highlighted for strong member satisfaction and NPS performance versus the big four. The piece frames MOVE’s results as validation of its focus on consistent value, genuine service and member-first initiatives, with the bank planning to keep strengthening its service model and member value through campaigns and partnerships.
Quotes mentioning Matt Farnham
- "Delivering consistent value and genuine service is central to everything we do. Seeing this recognised across all age groups, especially among younger members is a clear sign that we're on the right path."
- "We wanted to reward members for choosing to bank with us."
Article summary
MOVE Bank is profiled as an example of a loyalty-led growth strategy in a crowded banking market. The article highlights MOVE’s strong NPS performance and attributes it to clearer, more human brand positioning (“real people behind your bank”), reduced corporate jargon, and consistency across channels. Instead of leaning on acquisition tactics, MOVE focuses on retention and member rewards, tying the mutual model (profits reinvested into members) to trust and long-term advocacy.
Quotes mentioning Matt Farnham
- “We already had the great rates,” said Matt Farnham, MOVE Bank’s marketing & communications manager. “People just didn’t know who we were.”
- “We’ve made a real shift in the way that we portray ourselves, to engage more authentically and use as little corporate jargon as possible. We made a shift to show the real people behind your bank.”
- “It was designed so that if you were already using us as your main bank, you were probably going to be entered into the draw without you doing anything extra,” Farnham said.
- “It’s very effective to be able to say variations of ‘our profits are reinvested back into better products, rates, services, community - not into shareholders pockets. I also find that that’s a very easy concept for people to understand quickly," Farnham said.
- “The more personal we make the relationship, the harder it is to leave,” he said. “We see retention not just as a metric, but as an outcome of trust, value and recognition. If we can continue delivering on those consistently, the goodwill becomes long-term loyalty.”
Article summary
Heartland Bank Australia launched its new brand platform, “Turn Someday into Today”, rolling out across SBS, digital and selected radio, alongside a second interest-rate reduction for new reverse mortgage customers. The creative is rooted in customer conversations with older Australians and aims to reduce “someday” procrastination by explaining equity-release options clearly and without pressure. The article also notes Heartland’s deliberate choice of SBS for a trusted 35+ audience and references Deloitte research on underutilised home equity among Australians over 60.
Quotes mentioning Matt Farnham
- “At Heartland Bank, we’re focused on building trust through transparency. This campaign reflects our commitment to explaining the product clearly and respectfully for customers who want to age well and stay financially independent.”
Article summary
Heartland Bank Australia promoted Matt Farnham to the newly created Head of Marketing & Engagement role, unifying brand, digital performance and engagement. The role covers marketing, inbound customer care/contact centre, lead generation and new enquiries, with a focus on end-to-end engagement, campaign performance and lifecycle improvements.
Quotes mentioning Matt Farnham
- "Marketing and engagement are key to helping our customers live a more comfortable life. This approach supports Heartland Bank’s focus on specialty banking products tailored to unique customer needs."
Article summary
Mi3 profiles two Australian Marketing Institute Excellence Awards emerging leaders: ANZ’s Alice Callaghan and MOVE Bank’s Matthew Farnham. It covers Farnham’s path into marketing, their leadership approach in a small mutual bank team, and the growing importance of data, commercial thinking and education-focused messaging in financial services.
Quotes mentioning Matt Farnham
- “The appeal was the practical side of it, and the commonsense approach; it's not rocket science. I was working full time and studying full time, and that was hectic, but knew there's a light at the end of that tunnel and knew I wanted to do this,”
- “Marketing is fun and it's interesting. You get this sense of achievement, but you also don't have to be out for yourself. If you're a salesperson, you're a hunt and gather person. In marketing, you get the team, and you get to win as a team. And if you win, the whole organisation wins.”
- “The way I explain it to my team is: We're getting rewarded on the whole thing coming together, and your piece of it coming in. There's no ego, we have to win together.”
- “There's definitely a certain set of skills required in marketing and he knows that,”
- “He's got enough marketing knowledge to ask the right questions and then listen to what I'm saying and why I'm saying it. I feel very heard.”
- “The video we’re filming is not just being filmed because we think it'll be fun. There's a whole theory and strategy, and data behind why we're filming this video, why we're saying those things,”
- “For example, I’m doing a monthly update to the entire staff outlining all the things we did, here's why we did them, here's what that got us, and also here are some things we're thinking about.”
- “One of the things we do is talk a lot about our offset product. If you've got the offset, are you using it effectively, and are you saving you money? There's a lot of education to do. We want your loan with us, but we also don’t want you to pay more than you have,”
- “That’s a really important piece for me, because I’ve grown up in banking. I’ve constantly been shocked at what my friends don’t know about banking and what they don’t know about budgeting and that sort of stuff.”